From laugh-out-loud fly posters on telephone poles to tongue-in-cheek billboards that stopped traffic—literally—our goal was to get the whole city talking, sipping, and snorting (with laughter, not espresso). We topped it off with limited-edition giveaways like “Bean Me Up” mugs, “Dan’s Roast Rodeo” tote bags, and loyalty cards with zero fine print—just free coffee. The result? Buzz, beans, and plenty of double takes.
