And we say it with pride, wit, and zero apologies.
Although all insurance company put a lot of energy and money to make their product sexy and not boring, it is what it is. And it will always be boring.
So why spend time and money to proof something different?
Although all insurance company put a lot of energy and money to make their product sexy and not boring, it is what it is. And it will always be boring.
So why spend time and money to proof something different?
The Brand Positioning we created is all about that
“Super Boring” is what it is, It is not an insult – it’s the ultimate compliment.
It means reliable, predictable, drama-free protection when life gets chaotic.
By owning the boredom, Deck becomes the most refreshing insurance brand out there.
“Super Boring” is what it is, It is not an insult – it’s the ultimate compliment.
It means reliable, predictable, drama-free protection when life gets chaotic.
By owning the boredom, Deck becomes the most refreshing insurance brand out there.
We created a Visual Identity with:
• A bold, modern logo featuring the claim “SUPER BORING” as an integral part
• Clean, confident typography paired with unexpected, high-energy photography
• Every single execution (ads, social posts, commercials and PR) shows real-life chaos contrasted with Deck’s calm, “super boring” reliability
• The over-the-top, almost absurd situations in the visuals create instant attention and perfect synergy with the deadpan “Super Boring” message
• A bold, modern logo featuring the claim “SUPER BORING” as an integral part
• Clean, confident typography paired with unexpected, high-energy photography
• Every single execution (ads, social posts, commercials and PR) shows real-life chaos contrasted with Deck’s calm, “super boring” reliability
• The over-the-top, almost absurd situations in the visuals create instant attention and perfect synergy with the deadpan “Super Boring” message
We delivered:
• Complete new visual identity & logo
• Brand guideline & tone of voice (witty, straightforward, zero corporate fluff)
• Photography
• Social media campaign
• TV/commercial concepts
Deck is an insurance brand that finally stands out by embracing what everyone already thinks – and turning it into sharp, memorable, and surprisingly cool communication.
• Complete new visual identity & logo
• Brand guideline & tone of voice (witty, straightforward, zero corporate fluff)
• Photography
• Social media campaign
• TV/commercial concepts
Deck is an insurance brand that finally stands out by embracing what everyone already thinks – and turning it into sharp, memorable, and surprisingly cool communication.
Deck doesn’t try to be exciting. It’s proudly Super Boring. And that makes it unforgettable.
